Knygos.lt nariams
28,41 €
-30%
Įprastai
40,59 €
Writing for Busy Readers
Knygos.lt nariams
28,41 €
-30%
Įprastai
40,59 €
- Išsiųsime per 12–18 d.d.
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Tod…
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- Autorius: Todd Rogers
- Leidėjas: DUTTON
- ISBN-10: 0593187482
- ISBN-13: 9780593187487
- Formatas: 16.1 x 23.6 x 2.4 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:- Use fewer words
- Lower the reading level
- Use formatting judiciously
- Make the purpose clear for skimmers
- Emphasize value for readers
- Make responding as easy as possible
Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace.
Knygos.lt nariams
28,41 €
-30%
Įprastai
40,59 €
Išsiųsime per 12–18 d.d.
- Autorius: Todd Rogers
- Leidėjas: DUTTON
- ISBN-10: 0593187482
- ISBN-13: 9780593187487
- Formatas: 16.1 x 23.6 x 2.4 cm, kieti viršeliai
- Kalba: Anglų
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace.
- Use fewer words
- Lower the reading level
- Use formatting judiciously
- Make the purpose clear for skimmers
- Emphasize value for readers
- Make responding as easy as possible
Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace.
Atsiliepimai